As Brand Manager for Ray Allen Enterprises (RAE), Brandyn Cooper oversees all marketing engagements for basketball superstar Ray Allen and his wife Shannon, including public appearances and photo shoots. He develops and implements a comprehensive marketing campaign for the RAE subsidiary The Pre-Game Meal, a television program hosted by Shannon Allen that features her preparing various dishes with local sports celebrities. In addition to handling the day-to-day business operations of RAE, Cooper supervises artist relations for New Music Chronicles, another RAE subsidiary, and represents the label at shows and other events, including interviews.
Prior to joining RAE in 2010, Brandyn Cooper worked for the sports marketing giant Nike, Inc. in a number of different capacities. He began his association with Nike in the summer of 2005, after graduating from Fordham University with a BS in Business Administration. That fall, he joined the company on a full-time basis as Project Coordinator for its Olympic Sports and Action Sports programs. In the following year, he became an Associate Producer for Nike’s Digital Brand Marketing department, where he was instrumental in building several of the company’s Internet entities, such as NikeBasketball.com and NikeGridiron.com. In January 2008, Cooper became the Pro Basketball Field Representative for Nike’s Sports Marketing operation. In this position, he developed relationships with athletes and other influential figures in the world of professional basketball, negotiated contracts with Nike Basketball athletes, prepared the athletes before public appearances, and facilitated their relationships with Nike product teams.
Brandyn Cooper supports several charitable programs oriented toward helping children, such as the Juvenile Diabetes Research Foundation, Toys for Tots, and Ray Allen’s Ray of Hope Foundation. He also gives to programs that help people to help themselves, like Habitat for Humanity and the Portland Rescue Mission in Oregon. To help stay fit, Brandyn Cooper enjoys a wide range of recreational activities, including basketball, golf, and skiing. He reads and paints for relaxation, and takes the opportunity to indulge his love of international travel whenever he can.